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subject:"Markenimage"
~accessRights:"restricted"
~subject:"Customer integration"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Dienstleistungsqualität
Brand loyalty
367
Markentreue
367
Consumer behaviour
312
Konsumentenverhalten
312
Brand management
303
Markenführung
303
Beziehungsmarketing
290
Relationship marketing
290
Brand image
239
Brand
225
Markenartikel
225
brand loyalty
93
Social Web
88
Social web
88
Customer satisfaction
83
Kundenzufriedenheit
83
Internet marketing
69
Online-Marketing
69
Confidence
48
Vertrauen
48
Emotion
40
Kundenbindung
31
Customer retention
29
Kundenintegration
25
Personality psychology
25
Persönlichkeitspsychologie
25
Brand trust
21
Hotel industry
20
Hotellerie
20
Viral marketing
20
Virales Marketing
20
brand trust
17
Einzelhandel
16
Retail trade
15
Advertising effects
14
Structural equation model
14
Strukturgleichungsmodell
14
Werbewirkung
14
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250
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5
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247
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247
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3
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3
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3
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3
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English
253
German
2
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Han, Heesup
5
Leckie, Civilai
4
Rahman, Zillur
4
Dawes, John
3
Fatma, Mobin
3
Guzman, Francisco
3
Huang, Chao-Chin
3
Khan, Imran
3
Rather, Raouf Ahmad
3
Abratt, Russell
2
Ahn, Jiseon
2
Alnawas, Ibrahim
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Augusto, Mário Gomes
2
Byun, Kyung-Ah
2
Chen, Jiawen
2
Coelho, Pedro Simões
2
Ekinci, Yuksel
2
Esmaeilpour, Fariba
2
Fang, Shih Chieh
2
Fernandes, Teresa
2
Giovanis, Apostolos
2
Guo, Rui
2
Hemsley-Brown, Jane
2
Huang, Shyh-Ming
2
Huber, Frank
2
Hwang, Jinsoo
2
Islam, Jamid Ul
2
Johnson, Lester W.
2
Joseph, Joshy
2
Kataria, Sonia
2
Kim, Jinkyung Jenny
2
Kim, Soon-Ho
2
King, Ceridwyn
2
Kohli, Harpuneet Singh
2
Lee, Seonjeong
2
Liao, Junyun
2
Lobo, Antonio
2
Loureiro, Sandra Maria Correia
2
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Journal of retailing and consumer services
19
The journal of product & brand management
16
The journal of brand management : an international journal
14
Asia Pacific journal of marketing and logistics
10
Journal of business research : JBR
10
International journal of hospitality management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Global business review
4
International journal of internet marketing and advertising : IJIMA
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Psychology & marketing
4
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Australasian marketing journal
2
European journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International marketing review
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Management decision
2
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ECONIS (ZBW)
255
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
6
"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
7
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
8
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
9
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
10
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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