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subject:"Markenimage"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Brand loyalty
25
Markentreue
25
Brand management
23
Markenführung
23
Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
21
Brand image
21
Relationship marketing
21
Brand
16
Markenartikel
16
brand loyalty
7
Customer satisfaction
6
Kundenzufriedenheit
6
Emotion
4
Social Web
4
Social web
4
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand trust
2
Customer retention
2
Football
2
Fußball
2
India
2
Indien
2
Kundenbindung
2
Professional sports
2
Profisport
2
Social media
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
brand experience
2
Adaptation
1
Arbeitsgruppe
1
Attitudinal loyalty
1
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English
21
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Abratt, Russell
1
Aktan, Damla
1
Anabila, Peter
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Francisco-Maffezzolli, Eliane Cristine
1
Grace, Debra
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hall, Justin R.
1
Heggde, Githa S.
1
Holtbrügge, Dirk
1
Jai, Tunmin Catherine
1
Johnson, Lester W.
1
Kamboj, Shampy
1
Kardes, Frank R.
1
Kim, Eun-Ho
1
King, Ceridwyn
1
Kucharska, Wioleta
1
Kumar, Arvind
1
Kumar, N. Senthil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
Leckie, Civilai
1
Maderer, Daniel
1
Magnoni, Fanny
1
Mohanty, Pradeep Kumar
1
Morales Alvarez, Miguel
1
Muller Prado, Paulo Henrique
1
Nyadzayo, Munyaradzi W.
1
Popp, Bastian
1
Pulligadda, Sanjay
1
Quaye, Emmanuel Silva
1
Rahman, Zillur
1
Ramaseshan, B.
1
Ross, Mitchell
1
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International journal of Indian culture and business management
The journal of brand management : an international journal
The journal of product & brand management
19
Journal of retailing and consumer services
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
21
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1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
4
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
5
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
6
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
7
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
8
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
9
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
10
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
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