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subject:"Markenimage"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~subject:"Viral marketing"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Viral marketing
Brand loyalty
11
Consumer behaviour
11
Konsumentenverhalten
11
Markentreue
11
Brand management
10
Markenführung
10
Beziehungsmarketing
8
Brand image
8
Relationship marketing
8
Brand
7
Markenartikel
7
brand loyalty
6
Customer satisfaction
5
Kundenzufriedenheit
5
Social Web
5
Social web
5
Internet marketing
4
Online-Marketing
4
social media
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Werbung
2
Advertising efforts
1
Brand architecture
1
Breitbandkommunikation
1
Broadband communications
1
CBE
1
CSR associations
1
China
1
Confidence
1
Corporate Social Responsibility
1
Corporate brand loyalty
1
Corporate competence associations
1
Corporate social responsibility
1
Customer integration
1
Dienstleistungsqualität
1
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1
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8
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Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Behl, Abhishek
1
Chan, Terri H.
1
Del Giudice, Manlio
1
Gursimranjit Singh
1
Guzman, Francisco
1
Ha, Hong Youl
1
Jaggi, Shamily
1
Janda, Swinder
1
Le Dang Lang
1
Lee, Lee W.
1
Moon, Byeong-joon
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Oh, Chang Hoon
1
Park, Sang-Kyu
1
Pereira, Vijay
1
Preeda Srinaruewan
1
Riasi, Arash
1
Syahida Abd Aziz
1
Weeraporn Supotthamjaree
1
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International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of retailing and consumer services
19
The journal of product & brand management
19
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
6
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
7
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
8
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
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