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subject:"Markenimage"
~isPartOf:"International marketing review"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Viral marketing"
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Markenimage
Viral marketing
Brand image
6
Brand loyalty
6
Consumer behaviour
6
Konsumentenverhalten
6
Markentreue
6
Brand management
5
Markenführung
5
Beziehungsmarketing
3
Relationship marketing
3
brand loyalty
3
Brand
2
Brand love
2
Emotion
2
Markenartikel
2
brand trust
2
Advertising
1
Advertising effects
1
Advertising efforts
1
Brand architecture
1
CSR associations
1
China
1
Confidence
1
Corporate Social Responsibility
1
Corporate brand loyalty
1
Corporate competence associations
1
Corporate social responsibility
1
Customer satisfaction
1
Distribution channel
1
Distribution intensity
1
Einzelhandel
1
Global brand
1
Global brand management
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kundenzufriedenheit
1
Markenarchitektur
1
Online-Marketing
1
Personal self-concept connection
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6
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Behl, Abhishek
1
Bhatti, Zeeshan Ahmed
1
Del Giudice, Manlio
1
Guzman, Francisco
1
Ha, Hong Youl
1
Janda, Swinder
1
Khan, Muhammad Asif
1
Le Dang Lang
1
Lee, Lee W.
1
Moon, Byeong-joon
1
Oh, Chang Hoon
1
Park, Sang-Kyu
1
Pereira, Vijay
1
Raza, Adnan
1
Reham Shawky Ebrahim
1
Wong, Amy
1
Zulqarnain, Muhammad
1
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International marketing review
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
19
The journal of product & brand management
19
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
3
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
4
The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty
Reham Shawky Ebrahim
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012312406
Saved in:
5
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
6
Role of satisfaction in an integrative model of brand loyalty : evidence from China and South Korea
Ha, Hong Youl
;
Janda, Swinder
;
Park, Sang-Kyu
- In:
International marketing review
26
(
2009
)
2
,
pp. 198-220
Persistent link: https://www.econbiz.de/10009522635
Saved in:
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