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subject:"Markenimage"
~isPartOf:"Journal of global marketing"
~subject:"Social web"
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Search: subject_exact:"Luxusmarke"
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Markenimage
Social web
Consumer behaviour
6
Konsumentenverhalten
6
Luxury goods
6
Luxusgüter
6
China
4
Brand image
3
Brand management
3
Markenführung
3
luxury goods
3
Brand
2
Internet marketing
2
Markenartikel
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Angola
1
Chinese consumer behavior
1
Comparison
1
Consumer behavior
1
Consumption
1
Country of Origin
1
Cultural identity
1
Designation of origin
1
Fashion
1
Herkunftsbezeichnung
1
Interdependent preferences
1
International marketing
1
Internationales Marketing
1
Konsum
1
Kulturelle Identität
1
Luxury brands
1
Luxury consumption tendency
1
Mode
1
Nachfrageinterdependenz
1
Perception
1
Portugal
1
Private consumption
1
Privater Konsum
1
Product counterfeiting
1
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Article
4
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4
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4
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English
4
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Chen, Huan
1
Coelho, Arnaldo
1
Ma, Marco Haozhe
1
Qiao, Fei
1
Rusetski, Alexander
1
Song, Yiping
1
Strebinger, Andreas
1
Wang, Ye
1
Wang, Ying
1
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Journal of global marketing
Journal of business research : JBR
61
The journal of brand management : an international journal
36
Journal of retailing and consumer services
27
Journal of fashion marketing and management
19
The journal of product & brand management
16
Journal of international consumer marketing
11
Journal of global fashion marketing : JGfM
10
Psychology & marketing
8
International journal of hospitality management
6
Cogent business & management
5
European journal of marketing
5
International journal of advertising : the review of marketing communications
5
Journal of consumer behaviour
5
Journal of strategic marketing
5
Journal of travel and tourism marketing
5
Qualitative market research : an international journal
5
Central European business review : CEBR
4
Global marketing strategies for the promotion of luxury goods
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Tourism management : research, policies, practice
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
International journal of internet marketing and advertising : IJIMA
3
International marketing review
3
Journal of business ethics : JBE
3
Luxury marketing : a challenge for theory and practice
3
Marketing : ZFP ; journal of research and management
3
Pakistan journal of commerce and social sciences
3
The journal of consumer marketing
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Business horizons
2
Computer-mediated marketing strategies : social media and online brand communities
2
European research on management and business economics
2
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ECONIS (ZBW)
4
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1
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
4
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
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