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subject:"Markenimage"
~person:"Bahng, Young Jin"
~person:"Johnson, Kim K. P."
~subject:"Kleidung"
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Markenimage
Kleidung
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Clothing
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Bahng, Young Jin
Johnson, Kim K. P.
Jin, Byoungho
3
Kwon, Wi-suk
3
Ahuja, Vandana
2
Alavi, Shirin
2
Bauer, Hans H.
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Bhaduri, Gargi
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Journal of fashion marketing and management
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
2
Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
Saved in:
3
Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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