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subject:"Markenimage"
~person:"Bahng, Young Jin"
~person:"Khan, Bilal Mustafa"
~subject:"Kleidung"
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Markenimage
Kleidung
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Clothing
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Bahng, Young Jin
Khan, Bilal Mustafa
Jin, Byoungho
3
Kwon, Wi-suk
3
Ahuja, Vandana
2
Alavi, Shirin
2
Bauer, Hans H.
2
Bhaduri, Gargi
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Burke, Brendan
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International journal of enterprise network management
1
Journal for global business advancement : JGBA
1
Journal of fashion marketing and management
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ECONIS (ZBW)
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima
;
Khan, Bilal Mustafa
- In:
Journal for global business advancement : JGBA
10
(
2017
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
Saved in:
2
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
3
Influence of advertising led brand personality consumer congruity on consumer's choice : evidence from Indian apparel market
Khan, Bilal Mustafa
;
Farhat, Reshma
- In:
International journal of enterprise network management
5
(
2012
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10009614018
Saved in:
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