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subject:"Markenimage"
~person:"Ekinci, Yuksel"
~person:"Fang, Shih Chieh"
~subject:"Customer integration"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Customer integration
Brand loyalty
7
Markentreue
7
Brand image
6
Beziehungsmarketing
5
Brand
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Relationship marketing
5
Structural equation model
3
Strukturgleichungsmodell
3
brand loyalty
3
Brand relationship quality (BRQ)
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Relational bonds
2
Retail trade
2
Advertising effects
1
Brand attachment
1
Brand benefits
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CSR beliefs
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Celebrity endorsement
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Corporate Social Responsibility
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Corporate social responsibility
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Destination management
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Destinationsmanagement
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Dienstleistungsqualität
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Gastgewerbe
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Großbritannien
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Hospitality industry
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Partial least squares
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Partial least squares (PLS)
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6
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Ekinci, Yuksel
Fang, Shih Chieh
Han, Heesup
4
Huang, Chao-Chin
4
King, Ceridwyn
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Augusto, Mário Gomes
3
Dawes, John
3
Fang, Shyh-Rong
3
Fatma, Mobin
3
Guzman, Francisco
3
Huang, Shyh-Ming
3
Khamitov, Mansur
3
Khan, Imran
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Abratt, Russell
2
Adibi, Amir Mohammad
2
Ahn, Jiseon
2
Aitken, Robert
2
Alkhawaldeh, Abdelbaset
2
Alnawas, Ibrahim
2
Apriyani, Hanny
2
Arli, Denni
2
Athanasopoulou, Pinelopi
2
Avis, Mark
2
Bianchi, Constanza
2
Bigné Alcañiz, J. Enrique
2
Botha, Elsamari
2
Byun, Kyung-Ah
2
Büttner, Miriam
2
Chen, Jiawen
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Chrysochou, Polymeros
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Annals of tourism research : ATR ; a social sciences journal
1
Australian journal of management
1
Corporate reputation review
1
Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
3
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
4
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
5
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
6
Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon
;
Ekinci, Yuksel
;
Whyatt, Georgina
- In:
Annals of tourism research : ATR ; a social sciences journal
38
(
2011
)
3
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
Saved in:
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