Tie the knot : building stronger consumers' attachment toward a brand
Arnold Japutra, Yuksel Ekinci and Lyndon Simkin
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 3, p. 223-240
|
| Subject: | Brand attachment | ideal self-congruence | sensory experience | brand responsiveness | CSR beliefs | brand loyalty | resilience to negative information | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1195862 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011894545