The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Arnold Japutra (Oxford Brookes University, UK), Yuksel Ekinci (Henley Business School, University of Reading, UK), Lyndon Simkin (Henley Business School, University of Reading, UK), Bang Nguyen (East China University of Science and Technology, Peoples Republic of China)
| Year of publication: |
2014
|
|---|---|
| Authors: | Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon ; Bang, Nguyen |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 3, p. 245-264
|
| Subject: | Branding | Dark side | Attachment | Anti-brand | Trash-talking | Schadenfreude | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934714X14024779061875 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011444907