Brand love and brand addiction and their effects on consumers' negative behaviors
Year of publication: |
2022
|
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Authors: | Junaid, Muhammad ; Fetscherin, Marc ; Hussain, Khalid ; Hou, Fujun |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3227-3248
|
Subject: | Anxiety | Brand addiction | Brand love | Consumer anxiety | Excessive spending | Trash-talking | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Emotion | Markenimage | Brand image | Sucht | Addiction |
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