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subject:"Markenimage"
~person:"Karmarkar, Uma R."
~subject:"Consumer behaviour"
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Markenimage
Consumer behaviour
Konsumentenverhalten
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Karmarkar, Uma R.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Smidts, Ale
5
Sánchez-Fernández, Juan
5
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4
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4
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Venkatraman, Vinod
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Weber, Bernd
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Ahlert, Dieter
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Bechara, Antoine
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Borawska, Anna
2
Boshoff, Christo
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Chan, Hang-Yee
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Clithero, John A.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
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Dutta, Tanusree
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Elger, Christian Erich
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Garcia-Garcia, Manuel
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Hsu, Ming
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Ibáñez-Zapata, José-Ángel
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Faculty & research / Insead : working paper series
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Organizational research methods : ORM
1
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ECONIS (ZBW)
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Reconsidering the path for neural and physiological methods in consumer psychology
Clithero, John A.
;
Karmarkar, Uma R.
;
Nave, Gideon
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10014470796
Saved in:
2
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
3
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
Saved in:
4
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
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