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subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Hirnforschung"
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Markenimage
Neuroscience
323
Neurowissenschaften
323
Consumer behaviour
119
Konsumentenverhalten
119
Cognition
77
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77
Neuromarketing
67
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49
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49
neuroscience
47
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41
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32
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32
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29
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29
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consumer neuroscience
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Aufsatz in Zeitschrift
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Hubert, Marco
2
Kenning, Peter
2
Seixas, Daniela
2
Al-Kwifi, Sam O.
1
Alcauter, Sarael
1
Alves, Alessandro Martins
1
Barrios, Fernando
1
Boksem, Maarten
1
Brandão, Sofia
1
Cervantes, Javier
1
Chan, Hang-Yee
1
Chen, Yu-Ping
1
Elger, Christian Erich
1
Esch, Franz-Rudolf
1
Ferreira, Hugo Alexandre
1
Hillenbrand, Philipp
1
Hsu, Ming
1
Hubert, Anita Mirja
1
Hubert, Mirja
1
Mariani, Marcello M.
1
Martins, Marisa
1
Mouthinho, Luiz
1
Möll, Thorsten
1
Nelson, Leif D.
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Schmitt, Bernd
1
Smidts, Ale
1
Sommer, Jens
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Vriens, Marco
1
Walvis, Tjaco H.
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The journal of product & brand management
4
Journal of marketing research : JMR
2
The journal of brand management : an international journal
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
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ECONIS (ZBW)
12
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
3
Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
6
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
7
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
8
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
9
Brands on the brain : do consumers use declarative information or experienced emotions to evaluate brands?
Esch, Franz-Rudolf
;
Möll, Thorsten
;
Schmitt, Bernd
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10009548899
Saved in:
10
Neuroscience in branding : a functional magnetic resonance imaging study on brands' implicit and explicit impressions
Santos, José Paulo
;
Seixas, Daniela
;
Brandão, Sofia
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 735-757
Persistent link: https://www.econbiz.de/10009621245
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