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subject:"Markenpolitik"
~isPartOf:"Corporate communications : an international journal"
~subject:"United Kingdom"
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Markenpolitik
United Kingdom
Brand architecture
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Markenarchitektur
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Corporate communications : an international journal
SpringerLink / Bücher
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European journal of marketing : EJM
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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