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subject:"Markenpolitik"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markentreue"
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Markenpolitik
Markentreue
Brand loyalty
5
Beziehungsmarketing
4
Brand
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand awareness
1
Brand equity
1
Brand experience
1
Brand value
1
Consumer-brand relationships
1
Customer retention
1
Customer satisfaction
1
Emerging devices
1
Emerging economies
1
Environmental consciousness
1
Generation Y
1
Green brand image
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Green brand loyalty
1
Green perceived risk
1
Kundenbindung
1
Kundenzufriedenheit
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Perceived quality
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Place attachment
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Place marketing
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Place-based brand
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SEM
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Schwellenländer
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Self-expressive benefits
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Smartphones/tablets
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Standortmarketing
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Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
1
Bang, Nguyen
1
Barrett, Nigel J.
1
Cardinale, Sylvia
1
Giovanis, Apostolos
1
Leckie, Civilai
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Lin, Chia-Ling
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Lisboa, João Veríssimo
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Lobo, Antonio
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Melewar, T. C.
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Miller, Kenneth E.
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Nguyen, Tho D.
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Torres, Pedro Marcelo
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Marketing intelligence & planning
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
2
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
3
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
Brand loyalty in emerging markets
Nguyen, Tho D.
;
Barrett, Nigel J.
;
Miller, Kenneth E.
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 222-232
Persistent link: https://www.econbiz.de/10009156895
Saved in:
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