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subject:"Markenpolitik"
~person:"Arendt, Sebastian"
~person:"Rühl, Vanessa"
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Markenpolitik
Brand architecture
2
Markenarchitektur
2
Agency-Theorie
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Brand extension
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Brand management
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Confidence
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Corporate Identity
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Corporate Social Responsibility
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Arendt, Sebastian
Rühl, Vanessa
Kernstock, Joachim
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Vertrauen in Markenarchitekturen : kommunikative Maßnahmen zum Aufbau und Transfer von Markenvertrauen ; eine empirische Untersuchung der Wirkung und des Transferpotenzials untersc...
Rühl, Vanessa
-
2014
Persistent link: https://www.econbiz.de/10010367522
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian
-
2011
Persistent link: https://www.econbiz.de/10009315243
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