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subject:"Markenpolitik"
~subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Brand relationship"
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Markenpolitik
Markenführung
Brand loyalty
50
Markentreue
50
Beziehungsmarketing
17
Relationship marketing
17
Brand management
14
Social Web
11
Social web
11
Brand image
10
Consumer behaviour
10
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10
Markenimage
10
Brand
9
Customer integration
9
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9
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Customer retention
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Advertising in new formats and media : current research and implications for marketers
2
Strong brands, strong relationships
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
Cases on branding strategies and product development : successes and pitfalls
1
Customer engagement : contemporary issues and challenges
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
The Routledge companion to contemporary brand management
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
2
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
3
Brand co-creation through social actor engagement
Yuksel, Kamer
;
Ballantyne, David
;
Biggemann, Sergio
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 211-235)
.
2016
Persistent link: https://www.econbiz.de/10011430764
Saved in:
4
Consumers' online brand endorsements
Bernritter, Stefan F.
;
Verlegh, Peeter W. J.
;
Smit, Edith G.
- In:
Advertising in new formats and media : current research …
,
(pp. 189-209)
.
2016
Persistent link: https://www.econbiz.de/10011473420
Saved in:
5
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
6
Brand valuation : principles, applications and latest developments
Salinas, Gabriela
- In:
The Routledge companion to contemporary brand management
,
(pp. 48-67)
.
2016
Persistent link: https://www.econbiz.de/10011515363
Saved in:
7
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
8
Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Russel, Crístel Antonia
;
Schau, Hope Jensen
- In:
Strong brands, strong relationships
,
(pp. 263-281)
.
2015
Persistent link: https://www.econbiz.de/10011313564
Saved in:
9
Communitas interruptus : consumer experiences of leaving community
McAlexander, James H.
;
DuFault, Beth
- In:
Strong brands, strong relationships
,
(pp. 250-262)
.
2015
Persistent link: https://www.econbiz.de/10011313565
Saved in:
10
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
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