Consumers' experience of brand withdrawl : unfolding consumption bereavement theory
Year of publication: |
2015
|
---|---|
Authors: | Russel, Crístel Antonia ; Schau, Hope Jensen |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 263-281
|
Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Marktaustritt | Market exit |
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