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subject:"Markentreue"
~isPartOf:"Australasian marketing journal"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Markentreue
Brand management
Brand loyalty
26
Consumer behaviour
24
Konsumentenverhalten
24
Markenführung
23
Beziehungsmarketing
21
Brand image
21
Markenimage
21
Relationship marketing
21
Brand
17
Markenartikel
17
Customer satisfaction
5
Kundenzufriedenheit
5
Emotion
4
Social Web
4
Social web
4
brand loyalty
4
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand trust
2
Customer retention
2
Double Jeopardy
2
Football
2
Fußball
2
Kundenbindung
2
Lieferantenmanagement
2
Measurement
2
Messung
2
Professional sports
2
Profisport
2
Social media
2
Sport organization
2
Sportmarketing
2
Sportorganisation
2
Sports marketing
2
Supplier relationship management
2
brand experience
2
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24
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26
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26
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2
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2
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English
26
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Dawes, John
2
Härtel, Charmine E. J.
2
Russell-Bennett, Rebekah
2
Worthington, Steve
2
Abratt, Russell
1
Aktan, Damla
1
Anabila, Peter
1
Bennett, Dag R.
1
Bond, Allison
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Confente, Ilenia
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Doh, Sun-Jae
1
Fetscherin, Marc
1
Francisco-Maffezzolli, Eliane Cristine
1
Franke, Katrin
1
Freeman, Lynne
1
Grace, Debra
1
Graham, Charles
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hall, Justin R.
1
Hartnett, Nicole
1
Henfrey, Cathy Lu
1
Holtbrügge, Dirk
1
Jai, Tunmin Catherine
1
Johnson, Lester W.
1
Kamboj, Shampy
1
Kardes, Frank R.
1
Kim, Eun-Ho
1
King, Ceridwyn
1
Kucharska, Wioleta
1
Kumar, N. Senthil
1
Kurtoğlu, Ramazan
1
Ladhari, Riadh
1
Leckie, Civilai
1
Maderer, Daniel
1
Magnoni, Fanny
1
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Australasian marketing journal
The journal of brand management : an international journal
Journal of business research : JBR
32
Journal of retailing and consumer services
27
The journal of product & brand management
25
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
26
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1
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
4
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
5
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
6
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
7
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
8
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
9
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
10
International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel
;
Holtbrügge, Dirk
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 410-425
Persistent link: https://www.econbiz.de/10012060145
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