//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Market research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenartikel"
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
Markenartikel
Sportmarketing
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Markenführung
20
Advertising
16
Werbung
16
Brand
15
Sponsoring
8
Sponsorship
8
Product Placement
7
Product placement
7
Internet marketing
6
Online-Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Children
4
Kinder
4
Psychology of advertising
4
Social Web
4
Social web
4
Sports marketing
4
Werbepsychologie
4
brand attitude
4
Beziehungsmarketing
3
Cognition
3
Computerspiel
3
Jugendliche
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Sport event
3
Sportveranstaltung
3
Video game
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Conference paper
4
Konferenzbeitrag
4
Language
All
English
19
Author
All
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Dens, Nathalie
2
Ko, Eunju
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
Avramova, Yana R.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Chang, Hua
1
Choi, Sejung Marina
1
Cobbs, Joe
1
Das, Enny
1
Do, Hyunji
1
Grohs, Reinhard
1
Groza, Mark D.
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Eunice
1
Kim, Kacy K.
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Knoll, Johannes
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Li, Cong
1
Liu, Honglei
1
Loermans, Annemijn C.
1
Mattila, Pekka
1
Müller, Barbara C. N.
1
Park, Jisoo
1
Peng, Siqing
1
Postma, Almer
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Riet, Jonathan van 't
1
Rodgers, Shelly
1
Russell, Cristel Antonia
1
Schaefers, Tobias
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
188
The journal of brand management : an international journal
169
The journal of product & brand management
158
Journal of retailing and consumer services
94
European journal of marketing : EJM
47
Psychology & marketing
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
33
Journal of marketing communications
30
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
Journal of strategic marketing
27
European journal of marketing
24
International journal of consumer studies
24
Journal of international consumer marketing
24
International journal of hospitality management
23
Journal of the Academy of Marketing Science
23
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of sport management : the official journal of the North American Society of Sport Management
21
International marketing review
20
Journal of global marketing
20
Journal of marketing
20
Qualitative market research : an international journal
20
Cogent business & management
19
International journal of sport management and marketing : IJSMM
19
International journal of sports marketing & sponsorship
19
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
19
Journal of fashion marketing and management
18
SpringerLink / Bücher
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of international marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing research : JMR
16
Marketing : ZFP ; journal of research and management
16
The IUP journal of brand management : IJBRM
16
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao
;
Choi, Yung Kyun
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
Saved in:
3
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
6
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
7
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->