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subject:"Market research"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Virales Marketing"
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Market research
Virales Marketing
Brand image
61
Markenimage
61
Consumer behaviour
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40
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40
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20
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20
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8
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Achlada, Chara
1
Becker, Kip
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
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Butt, Athar Hameed
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Castaño, Raquel
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Cervai, Sara
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Cian, Luca
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Coelho, Joana
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Dean, Dianne
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Dimitriadis, Sergios
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Khwaja, Muddasar Ghani
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Livas, Christos
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Perez, María Eugenia
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International journal of technology marketing : IJTMkt
Qualitative market research : an international journal
Journal of business research : JBR
23
The journal of product & brand management
22
Journal of retailing and consumer services
16
The journal of brand management : an international journal
16
Journal of marketing research : JMR
13
International journal of internet marketing and advertising : IJIMA
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of hospitality marketing & management
7
Journal of marketing communications
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
5
International journal of services technology and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of market research
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
9
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1
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
2
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
3
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
4
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
5
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
6
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
7
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
8
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
9
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
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