//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Market research"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Market research
Firmenimage
Brand image
42
Markenimage
42
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
28
Markenführung
28
Brand
15
Markenartikel
15
Marktforschung
6
Beziehungsmarketing
5
Emotion
5
Relationship marketing
5
Brands
4
Corporate reputation
4
KMU
4
Luxury goods
4
Luxusgüter
4
SME
4
Brand attachment
3
Grounded theory
3
International marketing
3
Internationales Marketing
3
Jugendliche
3
Perception
3
Reputation
3
Stakeholder
3
Stakeholders
3
USA
3
United States
3
Wahrnehmung
3
Youth
3
Advertising effects
2
Befragung
2
Brand architecture
2
Brand associations
2
Brand avoidance
2
Brand hate
2
Brand love
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bang, Nguyen
2
Abimbola, Temi
1
Anisimova, Tatiana
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Castaño, Raquel
1
Cervai, Sara
1
Chen, Chen-Chu Matilda
1
Cian, Luca
1
Dean, Dianne
1
Dimitriadis, Sergios
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Kitchen, Philip J.
1
Melewar, T. C.
1
Neier, Stacy
1
Papista, Erifili
1
Perez, María Eugenia
1
Pich, Christopher
1
Quintanilla, Claudia
1
Vallaster, Christine
1
Zayer, Linda Tuncay
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
Journal of business research : JBR
23
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
The journal of product & brand management
12
Journal of business ethics : JOBE
10
Corporate reputation review : an international journal
9
Journal of marketing research : JMR
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Academy of Marketing Science
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
The marketing review
4
Corporate reputation review
3
Economic research
3
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of market research
3
International marketing review
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
3
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
2
Australasian marketing journal
2
Chinese management studies
2
Contemporary economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
2
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
3
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher
;
Dean, Dianne
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Saved in:
4
Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
Saved in:
5
Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
Saved in:
6
Exploring consumer-brand relationship quality and identification : qualitative evidence from cosmetics brands
Papista, Erifili
;
Dimitriadis, Sergios
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009503728
Saved in:
7
An exploration of men's brand relationships
Zayer, Linda Tuncay
;
Neier, Stacy
- In:
Qualitative market research : an international journal
14
(
2011
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
Saved in:
8
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
9
Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia
;
Castaño, Raquel
;
Quintanilla, …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 219-235
Persistent link: https://www.econbiz.de/10008901320
Saved in:
10
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->