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subject:"Market research"
~person:"Nobre, Helena"
~subject:"Firmenimage"
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Nobre, Helena
Foroudi, Pantea
8
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8
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6
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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2
Monitoring and protecting company and brand reputation on social networks : when sites are not enough
Becker, Kip
;
Nobre, Helena
;
Kanabar, Vijay
- In:
Global business & economics review
15
(
2013
)
2/3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10009721409
Saved in:
3
Developing consumer brand relationships built to last : brand stress, catastrophic events and negative social network campaigns
Nobre, Helena
;
Becker, Kip
- In:
Journal for international business and entrepreneurship …
6
(
2012
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009615828
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