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subject:"Marketing"
~language:"fra"
~subject:"Brand image"
~subject:"Wissensmanagement"
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Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Pasquier, Martial
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2005
Persistent link: https://www.econbiz.de/10003055559
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Intégration méthodologique des outils sémiotiques appliqués au marketing
Pasquier, Martial
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contributor
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2005
Persistent link: https://www.econbiz.de/10003055563
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Sémiotique, marketing et communication : sous les signes, les stratégies
Floch, Jean-Marie
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1990
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1. éd.
Persistent link: https://www.econbiz.de/10004103825
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