Sémiotique, marketing et communication : sous les signes, les stratégies
Jean-Marie Floch
| Year of publication: |
1990 ; 1. éd.
|
|---|---|
| Authors: | Floch, Jean-Marie |
| Publisher: |
Paris : Presses Univ. de France |
| Subject: | Marketing | Kommunikation | Semiotik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 233 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-13-043243-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004103825