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subject:"Marketing"
~subject:"Einzelhandel"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Verkaufsförderung"
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Marketing
Einzelhandel
Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
7
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7
Deutschland
5
Germany
5
Marketingmanagement
4
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Sales-promotion
4
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4
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4
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3
Beziehungsmarketing
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Lieferantenmanagement
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Alston, Julian Mark
1
Crespi, John M.
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Kaiser, Harry M.
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Königsfeld, Jerome Alexander
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Ortinau, David J.
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Sexton, Richard J.
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Journal of business research : JBR
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ECONIS (ZBW)
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
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2
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
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3
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
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