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subject:"Marketing management"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Niedrigpreisstrategie"
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Marketing management
Niedrigpreisstrategie
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Beziehungsmarketing
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Preisdifferenzierung
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Buyer heterogeneity
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Consumer
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Experience goods
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Aspara, Jaakko
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Berichte aus der Betriebswirtschaft
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
7
Journal of business research : JBR
4
Journal of retailing
3
Psychology & marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing
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Journal of marketing research : JMR
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Journal of revenue and pricing management
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The international review of retail, distribution and consumer research
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American economic journal : a journal of the American Economic Association
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Asia Pacific journal of marketing and logistics
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Decision sciences : DS
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Department of Economics working paper series / McMaster University, Department of Economics
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Discussion papers / A / School of Business, La Trobe University
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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Handelsforschung
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Health care financing review
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Information systems research : ISR
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Journal of business strategy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic theory and econometrics : journal of The Korean Econometric Society
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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NBER Working Paper
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OR spectrum : quantitative approaches in management
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Branchenübergreifende Rabattsysteme im Handel und deren Evaluation : Analyse branchenübergreifender Rabattsysteme am Beispiel Payback ; Weiterentwicklung betriebswirtschaftlicher C...
Hennig, Alexander
-
2001
Persistent link: https://www.econbiz.de/10014012748
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