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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
211
Relationship marketing
211
Consumer behaviour
93
Konsumentenverhalten
93
Customer satisfaction
41
Kundenzufriedenheit
41
Brand management
34
Markenführung
34
Marketingmanagement
34
Brand image
25
Markenimage
25
Dienstleistungsqualität
21
Service quality
21
Brand
20
Markenartikel
20
Customer value
19
Kundenwert
19
Einzelhandel
16
Retail trade
16
Kundenbindungsprogramm
15
Loyalty program
15
Social Web
14
Social web
14
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Customer service
11
Dienstleistungsmarketing
11
Kundenservice
11
Services marketing
11
B-to-B-Marketing
10
Business-to-business marketing
10
Lieferantenmanagement
10
Supplier relationship management
10
USA
10
United States
10
Brand loyalty
9
Confidence
9
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Undetermined
17
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Article
34
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Article in journal
34
Aufsatz in Zeitschrift
34
Language
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English
26
German
8
Author
All
Balmer, John M. T.
1
Berezan, Orie
1
Bhalla, Gaurav
1
Bharadwaj, Neeraj
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Chen, Junsong
1
Chen, Weifeng
1
Cool, Karel O.
1
Coussement, Kristof
1
Dawar, Niraj
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Edelman, David C.
1
Evans, Kenneth R.
1
Fahy, John
1
Feng, Hui
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gilmore, Audrey
1
Goić, Marcel
1
Gopalakrishna, Srinath
1
Grönroos, Christian
1
Gupta, Suraksha
1
Haan, Evert de
1
Henneberg, Stephan
1
Hochstein, Bryan W.
1
Hofstede, Frenkel ter
1
Houston, Mark B.
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jerath, Kinshuk
1
Jiménez-Zarco, Ana Isabel
1
Kalyanam, Kirthi
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
1
Krishen, Anjala Selena
1
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Published in...
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European journal of marketing : EJM
Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
34
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Service with a smiley face : emojional contagion in digitally mediated relationships
Smith, Leah Warfield
;
Rose, Randall L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10012288670
Saved in:
5
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
10
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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