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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
300
Relationship marketing
300
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
70
Kundenzufriedenheit
70
E-commerce
55
Electronic Commerce
55
Social Web
51
Social web
51
Brand management
49
Markenführung
49
Internet marketing
48
Online-Marketing
48
Brand image
40
Markenimage
40
Dienstleistungsqualität
37
Service quality
37
Marketingmanagement
34
Online retailing
30
Online-Handel
30
customer relationship management
25
Confidence
24
Vertrauen
24
Brand
23
Markenartikel
23
CRM
21
Viral marketing
17
Virales Marketing
17
social media
17
Bank
15
Brand loyalty
14
Lieferantenmanagement
14
Supplier relationship management
14
Customer value
13
Data Mining
13
Data mining
13
Firm performance
13
Kundenwert
13
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16
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Article
32
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2
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34
Aufsatz in Zeitschrift
34
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2
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2
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English
34
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Ardyan, Elia
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M. T.
1
Berezan, Orie
1
Bolat, Elvira
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Bình Nghiêm-Phú
1
Chen, Junsong
1
Chen, Weifeng
1
Coussement, Kristof
1
Ding, May-Ching
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Durden, G.
1
Fahy, John
1
Fatmawati, Indah
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gammoh, Bashar S.
1
Gilmore, Audrey
1
González-Porras, José L.
1
Grönroos, Christian
1
Gupta, Suraksha
1
Henneberg, Stephan
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jiménez-Zarco, Ana Isabel
1
Jones, Steve
1
Kanagaraj, D. Jayaprakash
1
Karjaluoto, Heikki
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
1
Krishen, Anjala Selena
1
Krishnan, Shanker
1
Liu, Gordon
1
Liu, Sheng-Wen
1
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Published in...
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European journal of marketing : EJM
International journal of electronic customer relationship management : IJECRM
International journal of internet marketing and advertising : IJIMA
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
34
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1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
3
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
4
The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
Fatmawati, Indah
;
Nuryakin
;
Siriyota, Kumpanat
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10012939786
Saved in:
5
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
6
The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises
Ardyan, Elia
;
Sugiyarti, Gita
- In:
International journal of electronic customer …
11
(
2017/2018
)
2
,
pp. 158-178
Persistent link: https://www.econbiz.de/10011966922
Saved in:
7
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
8
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
9
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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