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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
263
Relationship marketing
263
Consumer behaviour
160
Konsumentenverhalten
160
Customer satisfaction
62
Kundenzufriedenheit
62
Brand management
59
Markenführung
59
Einzelhandel
53
Retail trade
53
Internet marketing
47
Online-Marketing
47
Brand image
42
Markenimage
42
Social Web
38
Social web
38
Marketingmanagement
35
Dienstleistungsqualität
34
Service quality
34
Online retailing
30
Online-Handel
30
Brand
28
E-commerce
27
Electronic Commerce
27
Markenartikel
26
Confidence
18
Vertrauen
18
Viral marketing
17
Virales Marketing
17
Brand loyalty
15
Distribution channel
15
Lieferantenmanagement
15
Supplier relationship management
15
Vertriebsweg
15
Emotion
13
Salespeople
13
Verkaufspersonal
13
social media
13
Customer service
12
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34
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1
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35
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35
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1
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English
35
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Ailawadi, Kusum L.
1
Anderl, Eva
1
Aulōnitēs, Geōrgios I.
1
Balmer, John M. T.
1
Beauchamp, J. P.
1
Berezan, Orie
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Bolat, Elvira
1
Bove, Liliana L.
1
Brandon, Renee
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Bình Nghiêm-Phú
1
Chen, Junsong
1
Chen, Weifeng
1
Coussement, Kristof
1
Donnell, Lisa Victoria
1
Donthu, Naveen
1
Dou, Wenyu
1
Echambadi, Raj
1
Emrich, Oliver
1
Fahy, John
1
Farris, Paul W.
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Fudurić, Morana
1
Gammoh, Bashar S.
1
Gangwar, Manish
1
Gauri, Dinesh K.
1
Gilmore, Audrey
1
González-Porras, José L.
1
Goodstein, Ronald Charles
1
Grönroos, Christian
1
Guissoni, Leandro A.
1
Gupta, Suraksha
1
Hatfield, Cheryl
1
Henneberg, Stephan
1
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
35
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
3
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
4
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
5
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
6
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
7
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
8
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
9
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
10
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
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