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subject:"Marketing management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Advertising effects"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Advertising effects
Beziehungsmarketing
160
Relationship marketing
160
Consumer behaviour
94
Konsumentenverhalten
94
Brand management
49
Markenführung
49
Internet marketing
42
Online-Marketing
42
Customer satisfaction
40
Kundenzufriedenheit
40
Social Web
38
Social web
38
Brand image
36
Markenimage
36
Marketingmanagement
24
Brand
23
Markenartikel
23
Dienstleistungsqualität
19
Service quality
19
E-commerce
17
Electronic Commerce
17
Online retailing
17
Online-Handel
17
Confidence
15
Vertrauen
15
Brand loyalty
14
Viral marketing
14
Virales Marketing
14
social media
13
Markentreue
12
Lieferantenmanagement
10
Supplier relationship management
10
Werbewirkung
10
Emotion
9
Personality psychology
8
Persönlichkeitspsychologie
8
Website
8
Customer integration
7
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21
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30
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1
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31
Aufsatz in Zeitschrift
31
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1
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1
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English
31
Author
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Aulōnitēs, Geōrgios I.
1
Balmer, John M. T.
1
Barrichello, Alcides
1
Berezan, Orie
1
Bolat, Elvira
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Bình Nghiêm-Phú
1
Chan, Terri H.
1
Chen, Junsong
1
Chen, Weifeng
1
Confos, Nicolla
1
Coussement, Kristof
1
Davis, Teresa
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
Fahy, John
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
Gilmore, Audrey
1
González-Porras, José L.
1
Grönroos, Christian
1
Gupta, Suraksha
1
Heidari, Setareh
1
Henneberg, Stephan
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jaitly, Rahul Chander
1
Jiménez-Zarco, Ana Isabel
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
1
Krishen, Anjala Selena
1
Krishnan, Shanker
1
Liu, Gordon
1
Luxton, Sandra
1
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Published in...
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European journal of marketing : EJM
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
51
Industrial marketing management : the international journal for industrial and high-tech firms
47
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
27
SpringerLink / Bücher
21
Journal of the Academy of Marketing Science
17
Business horizons
14
Journal of marketing communications
14
Journal of marketing management : MM
14
The journal of product & brand management
14
Journal of retailing
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Cogent business & management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing
11
Gabler Edition Wissenschaft
10
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Europäische Hochschulschriften / 5
9
Journal of business-to-business marketing
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
The service industries journal
9
Asia Pacific journal of marketing and logistics
8
Harvard-Business-Manager : das Wissen der Besten
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of contemporary hospitality management
6
International journal of retail & distribution management
6
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ECONIS (ZBW)
31
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
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