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subject:"Marketing management"
~isPartOf:"Gabler Edition Wissenschaft"
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Search: subject_exact:"Investitionsgütermarketing"
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Marketing management
B-to-B-Marketing
18
Business-to-business marketing
18
Theorie
18
Theory
18
Deutschland
9
Germany
9
Investitionsgütermarketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Marketingmanagement
5
Relationship marketing
5
Brand management
3
Internationales Marketing
3
Investitionsgüterindustrie
3
Markenführung
3
Markenpolitik
3
Preismanagement
3
Pricing strategy
3
Beschaffung
2
Brand
2
Brand image
2
Business-to-Business-Marketing
2
Capital goods industry
2
Decision
2
Electronics market
2
Elektronikmarkt
2
Entscheidung
2
Erfolgsfaktor
2
Estimation
2
Industrie
2
Industrieprodukt
2
International marketing
2
Internationalisierung
2
Investitionsgütermarkt
2
Kernkompetenz
2
Kompetenz
2
Kundenmanagement
2
Manufacturing industries
2
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5
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Bibliografie enthalten
4
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4
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4
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4
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1
Collection of articles of several authors
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German
5
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Bergmann, Holger
1
Böcker, Jens
1
Schnauffer, Rainer
1
Strothmann, Karl-Heinz
1
Suckrow, Carsten
1
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Gabler Edition Wissenschaft
Industrial marketing management : the international journal for industrial and high-tech firms
83
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Technischer Vertrieb
3
Berichte aus der Betriebswirtschaft
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
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1
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
Saved in:
2
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
3
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
4
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
5
Kommunikationsstrategien im Systemgeschäft : die Vermarktung von CIM-Systemen
Bergmann, Holger
-
1995
Persistent link: https://www.econbiz.de/10000906075
Saved in:
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