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subject:"Marketing management"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Marketing management
Marketingmanagement
38
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Customer value
4
Kundenwert
4
USA
4
United States
4
Computer-assisted marketing
3
IT-gestütztes Marketing
3
Theorie
3
Theory
3
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Competitive advantage
2
Competitive strategy
2
Consumer goods industry
2
Customer acquisition
2
Internet marketing
2
Konsumgüterindustrie
2
Kundengewinnung
2
Markenführung
2
Online-Marketing
2
Personalisierung
2
Personalization
2
Product differentiation
2
Produktdifferenzierung
2
Wettbewerbsstrategie
2
Wettbewerbsvorteil
2
Advertising effects
1
Advertising planning
1
Anforderungsprofil
1
Austria
1
Betriebliche Wertschöpfung
1
Brand
1
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38
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38
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3
Fallstudie
3
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1
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German
38
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Edelman, David C.
2
Schimmelpfennig, Christian
2
Yoon, Eddie
2
Aral, Sinan
1
Bertini, Marco
1
Bhalla, Gaurav
1
Bingemer, Stephan
1
Birnbaum, Daniel
1
Brinker, Scott
1
Carlotti, Steve
1
Champniss, Guy
1
Classen, Matthias
1
Comstock, Beth
1
Cool, Karel O.
1
Dawar, Niraj
1
De Swaan Arons, Marc
1
Diller, Hermann
1
Domke, Britta
1
Driest, Frank van den
1
Edery, David
1
Fabel, Martin
1
Fischer, Andreas
1
Gilmore, James H.
1
Gourville, John T.
1
Gulati, Ranjay
1
Gupta, Sunil
1
Haas, Alexander
1
Habib, Rishad
1
Hardisty, David J.
1
Hausruckinger, Gerhard
1
Henning-Thurau, Thorsten
1
Hewlin, Todd
1
Hill, Sam
1
Homburg, Christian
1
Jocz, Katherine E.
1
Kleinaltenkamp, Michael
1
Konrad, Birgit
1
Kotouc, Alexander
1
Kranz, Marcel
1
Kumar, Nirmalya
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
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31
Den Kunden das Kaufen leichter machen
Rutschmann, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10003525471
Saved in:
32
Vom Videospiel in die Realität
Edery, David
- In:
Harvard-Business-Manager : das Wissen der Besten
29
(
2007
)
4
,
pp. 14-15
Persistent link: https://www.econbiz.de/10003440157
Saved in:
33
Weniger Marken, mehr Profit
Kumar, Nirmalya
- In:
Harvard-Business-Manager : das Wissen der Besten
26
(
2004
),
pp. 54-65
Persistent link: https://www.econbiz.de/10002095830
Saved in:
34
Bonusprogramme richtig gestalten
Lauer, Thomas
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
3
,
pp. 98-107
Persistent link: https://www.econbiz.de/10001654250
Saved in:
35
Die Marke aus Sicht der Kunden : das Management von Marken-Portfolios erfordert eine neue Methode
Lederer, Chris
;
Hill, Sam
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 20-31
Persistent link: https://www.econbiz.de/10001670393
Saved in:
36
Wenn Marketingmanager zu wenig Gehör finden
Oelsnitz, Dietrich von der
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
2
,
pp. 54-62
Persistent link: https://www.econbiz.de/10001636207
Saved in:
37
Massenproduktion - auf Kunden zugeschnitten
Gilmore, James H.
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
4
,
pp. 105-113
Persistent link: https://www.econbiz.de/10001231544
Saved in:
38
Discounting - erfolgreich nicht nur im Handel
Diller, Hermann
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001231611
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