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subject:"Marketing management"
~isPartOf:"Innovative Markenführung und -implementierung"
~isPartOf:"Journal of advertising research"
~language:"eng"
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Innovative Markenführung und -implementierung
Journal of advertising research
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New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
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