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subject:"Marketing management"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Internet marketing"
~subject:"Supplier relationship management"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Supplier relationship management
Beziehungsmarketing
56
Relationship marketing
56
Consumer behaviour
38
Konsumentenverhalten
38
Customer satisfaction
23
Kundenzufriedenheit
23
Online-Marketing
23
Online retailing
21
Online-Handel
21
Social Web
17
Social web
17
E-commerce
15
Electronic Commerce
15
Confidence
14
Dienstleistungsqualität
14
Service quality
14
Vertrauen
14
Einzelhandel
10
Retail trade
10
Brand management
8
Markenführung
8
Brand image
7
Markenimage
7
Website
7
e-commerce
6
trust
6
India
5
Indien
5
Viral marketing
5
Virales Marketing
5
customer satisfaction
5
Emotion
4
Gender
4
Geschlecht
4
Structural equation model
4
Strukturgleichungsmodell
4
gender
4
loyalty
4
satisfaction
4
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24
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24
Aufsatz in Zeitschrift
24
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English
24
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Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Ali, Omar
1
Angriawan, Arifin
1
Arroyo, Pilar
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Brown, Cheryl O.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Cazier, Joseph A.
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Constantinides, Efthymios
1
Deshwal, Pankaj
1
Ellonen, Hanna-Kaisa
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Gautam, Vikas
1
Goyal, Mehak
1
Haverila, Kai
1
Haverila, Matti J.
1
Hazari, Sunil
1
Heiens, Richard A.
1
Khare, Arpita
1
Kokash, Husam
1
Kosonen, Miia
1
Kudyba, Stephan
1
Kumar, Uma
1
Kumar, Vinod
1
Latif, Tayyaba
1
Lawrence, Kenneth
1
Manna, Reshmi
1
Mathur, Manisha
1
McLaughlin, Caitlin
1
Misra, Subhas C.
1
Najib, Mukhamad
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Industrial marketing management : the international journal for industrial and high-tech firms
247
Journal of business research : JBR
177
The journal of business & industrial marketing
121
Journal of retailing and consumer services
85
SpringerLink / Bücher
55
Journal of strategic marketing
54
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
Journal of business-to-business marketing
41
Journal of marketing
36
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
The service industries journal
31
Business horizons
29
Marketing intelligence & planning
29
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
28
European journal of marketing : EJM
26
The journal of services marketing
25
Cogent business & management
23
Gabler Edition Wissenschaft
23
International journal of hospitality management
23
Journal of marketing management : MM
23
Asia Pacific journal of marketing and logistics
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of marketing communications
20
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
20
Springer eBook Collection / Business and Economics
20
The journal of brand management : an international journal
20
Journal of retailing
19
International journal of retail & distribution management
17
Journal of promotion management : innovations in planning and applied research
17
International journal of electronic customer relationship management : IJECRM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of internet commerce
16
Service business
15
International journal of production economics
14
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ECONIS (ZBW)
24
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
3
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
4
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
5
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
6
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
7
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
8
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
9
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
10
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
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