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subject:"Marketing management"
~isPartOf:"International journal of production economics"
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Marketing management
Einzelhandel
5
Multichannel strategy
5
Multikanalvertrieb
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Retail trade
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Beziehungsmarketing
4
Relationship marketing
4
Distribution channel
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Vertriebsweg
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Customer analysis
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Kundenanalyse
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Lieferkette
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Online retailing
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Online-Handel
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Supply chain
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Beschwerdemanagement
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Buy-online
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Channel choice
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Channel convenience
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Channel selection intention
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Channel switching
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Channel transparency
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Channel uniformity
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Competition
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Complaint management
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Consumer behaviour
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Coupon promotion
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Cross-channel product returns
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In-store picking
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Inventory management
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Konsumentenverhalten
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Kundenbindungsprogramm
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Ladengestaltung
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Lagermanagement
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Learning process
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Lernprozess
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Loyalty program
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Marketingmanagement
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Markov decision process
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Mixed omnichannel strategy
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Li, Xiangyong
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Yang, Lu
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Zhong, Ning
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International journal of production economics
Gabler Edition Wissenschaft
3
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Global marketing strategies for the promotion of luxury goods
2
Journal of retailing and consumer services
2
Kellogg on marketing : the marketing faculty of the kellog school of management
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Lehrbuch
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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SpringerLink / Bücher
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The Routledge companion to strategic marketing
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Hamburger Schriften zur Marketingforschung
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of retailing
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Management information systems : mis quarterly
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Reihe Electronic Commerce
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Working paper series : WPS
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Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu
;
Li, Xiangyong
;
Zhong, Ning
- In:
International journal of production economics
254
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
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