//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"SpringerLink / Bücher"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Internet marketing
Beziehungsmarketing
316
Relationship marketing
316
Deutschland
106
Germany
106
Kundenmanagement
95
Consumer behaviour
79
Konsumentenverhalten
79
Beziehungsmanagement
70
Kundenbindung
47
Theorie
47
Theory
47
Brand management
44
Markenführung
44
Online-Marketing
40
Social Web
39
Social web
39
Kundenorientierung
38
Lieferantenmanagement
31
Supplier relationship management
31
Kundenzufriedenheit
30
Marketingmanagement
30
Customer satisfaction
29
Unternehmen
29
Electronic Commerce
28
Kundenintegration
26
Customer integration
25
Marketing
24
E-commerce
23
Kundenwert
23
Erfolgsfaktor
21
Online retailing
21
Online-Handel
21
Brand image
20
Markenimage
20
Success factor
19
Customer value
18
Markenpolitik
18
Customer service
16
more ...
less ...
Online availability
All
Undetermined
46
Free
1
Type of publication
All
Article
29
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Hochschulschrift
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
40
German
18
Author
All
Peltier, James
4
Fink, Klaus-J.
3
Gebhardt-Seele, Stephan
2
Rodriguez, Michael
2
Schultz, Don E.
2
Theobald, Elke
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Anderson, Eric
1
Bagherzadeh, Ramin
1
Barger, Victor
1
Barger, Victor A.
1
Bayram, Pelin
1
Bhattarai, Ashok
1
Bilro, Ricardo Godinho
1
Bjerre, Mogens
1
Black, Hulda G.
1
Blattberg, Robert C.
1
Bozkurt, Sıddık
1
Castellanos Verdugo, Mario
1
Chahal, Hardeep
1
Clark, Melissa
1
Cummins, Shannon
1
Danheiser, Stacey
1
Dannenberg, Holger
1
Dix, Steve
1
Dixon, Andrea L.
1
Dixon, Andreas
1
Elias, Carola Anna
1
Elrehail, Hamzah
1
Farhang, Maryam
1
Garrido-Morgado, Álvaro
1
Gizycki, Vittoria von
1
Gligor, David
1
González-Benito, Óscar
1
Haisch, Philipp T.
1
Hartemo, Mari
1
Heggde, Githa
1
Hintze, Stephanie
1
Hippner, Hajo
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
SpringerLink / Bücher
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of internet marketing and advertising : IJIMA
42
Journal of strategic marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of business & industrial marketing
32
The journal of product & brand management
32
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
27
Business horizons
25
International journal of electronic marketing and retailing : IJEMR
23
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
21
Cogent business & management
21
European journal of marketing : EJM
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
The journal of brand management : an international journal
20
Journal of marketing communications
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of internet commerce
16
International journal of electronic customer relationship management : IJECRM
14
Journal of retailing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of business information systems : IJBIS
13
International journal of retail & distribution management
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Technological forecasting & social change : an international journal
12
Journal of business-to-business marketing
11
Journal of marketing analytics : JMA
11
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
2
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
5
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
6
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
7
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
8
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
9
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
10
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->