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subject:"Marketing management"
~isPartOf:"The American economic review"
~language:"eng"
~type_genre:"Article in journal"
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Gerstner, Eitan
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The American economic review
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A theory of channel price promotions
Gerstner, Eitan
- In:
The American economic review
81
(
1991
)
4
,
pp. 872-886
Persistent link: https://www.econbiz.de/10001111142
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