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subject:"Marketing management"
~language:"eng"
~source:"econis"
~subject:"Konsumgüterindustrie"
~type_genre:"Thesis"
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Marketing management
Konsumgüterindustrie
Consumer goods marketing
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Liu, Yanli
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Porter, Michael E.
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ECONIS (ZBW)
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Options for implementing a strategy of market segmentation in chinese consumer goods markets
Liu, Yanli
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2005
Persistent link: https://www.econbiz.de/10003042117
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Retailer power and manufacturer strategy and performance in consumer goods industries
Porter, Michael E.
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1973
Persistent link: https://www.econbiz.de/10000878649
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