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subject:"Marketing management"
~person:"Bauer, Hans H."
~person:"Quach, Sara"
~subject:"Internet marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Beziehungsmarketing
71
Relationship marketing
71
Consumer behaviour
25
Konsumentenverhalten
25
Deutschland
24
Germany
24
Theorie
19
Theory
19
Customer satisfaction
17
Kundenzufriedenheit
17
Dienstleistungsqualität
14
Service quality
14
Marketingmanagement
13
Internet
10
Customer value
9
Kundenwert
9
Electronic Commerce
8
Kundenmanagement
8
Beziehungsmanagement
7
E-commerce
7
Estimation
7
Lieferantenmanagement
7
Schätzung
7
Supplier relationship management
7
Brand image
6
Brand management
6
Kundenbindung
6
Markenführung
6
Markenimage
6
Market research
6
Marketing
6
Marktforschung
6
Online retailing
6
Online-Handel
6
Digitale Dienste
4
Einzelhandel
4
Electronic Banking
4
Electronic banking
4
Measurement
4
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7
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7
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4
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4
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2
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1
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Language
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English
7
German
6
Author
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Bauer, Hans H.
Quach, Sara
Bruhn, Manfred
18
Homburg, Christian
17
Kumar, V.
17
Verhoef, Peter C.
12
Harrigan, Paul
11
Terho, Harri
10
Conduit, Jodie
9
Hollebeek, Linda D.
9
Thaichon, Park
9
Grönroos, Christian
8
Karjaluoto, Heikki
8
Malthouse, Edward C.
8
Neslin, Scott A.
8
Palmatier, Robert W.
8
Rahman, Zillur
8
Ratten, Vanessa
8
Schumann, Jan Hendrik
8
Ko, Eunju
7
Loureiro, Sandra Maria Correia
7
Vrontis, Demetris
7
Wilde, Klaus D.
7
Ahuja, Vandana
6
Fink, Klaus-J.
6
Grewal, Dhruv
6
Kaufmann, Hans Rüdiger
6
Klaus, Philipp
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Krafft, Manfred
6
Kumar, Vikas
6
Rita, Paulo
6
Stango, Victor
6
Theobald, Elke
6
Weaven, Scott
6
Agnihotri, Raj
5
Alavi, Shirin
5
Bilgihan, Anil
5
Calder, Bobby J.
5
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Published in...
All
Developing digital marketing : relationship perspectives
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
13
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1
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13
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1
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
4
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
5
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
6
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
7
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2008
Persistent link: https://www.econbiz.de/10003762106
Saved in:
8
Patient Relationship Management : Konzeption und Umsetzung
Hahn, Olaf
;
Bauer, Hans H.
;
Hammerschmidt, Maik
-
2008
Persistent link: https://www.econbiz.de/10013430060
Saved in:
9
Virales Marketing als Weiterentwicklung des Empfehlungsmarketing
Bauer, Hans H.
;
Martin, Isabel
;
Albrecht, Carmen-Maria
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 57-71)
.
2007
Persistent link: https://www.econbiz.de/10003565677
Saved in:
10
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
1
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