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subject:"Marketing management"
~person:"Borghini, Stefania"
~person:"Cijs, Ron"
~subject:"Messe"
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Marketing management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
Saved in:
2
The trade marketing dimension : a strategy model for the retail landscape
Cijs, Ron
;
Berg, Herwin van den
-
2008
-
1. ed., 2. impr.
Persistent link: https://www.econbiz.de/10003662093
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