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subject:"Marketing management"
~person:"Cartwright, Severina"
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Marketing management
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Marketingmanagement
3
Social Web
3
Social media
3
Social web
3
Business network
2
Internet marketing
2
Online-Marketing
2
Unternehmensnetzwerk
2
Adaptive capabilities
1
B2B
1
B2B marketing
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Business networks
1
Business-to-business
1
Business-to-business (B2B) marketing
1
Capability approach
1
Capability-Ansatz
1
Digital marketing
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Industrial marketing and purchasing group
1
Influencer marketing
1
Input-Output-Analyse
1
Input-output analysis
1
Networking capabilities
1
Relationship marketing
1
Social media marketing
1
Social network
1
Soziales Netzwerk
1
Strategic marketing
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Cartwright, Severina
Kleinaltenkamp, Michael
10
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Grewal, Rajdeep
4
Lilien, Gary L.
4
Pepels, Werner
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Guo, Chiquan
3
Homburg, Christian
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Plinke, Wulff
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Yan, Ruiliang
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baumgarth, Carsten
2
Blythe, Jim
2
Breyer-Mayländer, Thomas
2
Chatterjee, Sharmila C.
2
Cron, William L.
2
Dash, Mihir
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
3
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1
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
2
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
3
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
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