//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~person:"Goodlich, Hayley"
~person:"King, Stephen"
~person:"Mau, Gunnar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Advertising media
3
Marketingmanagement
3
Werbeträger
3
Advertising
1
Advertising effects
1
Advertising industry
1
Advertising planning
1
Brand
1
Campaign planning
1
Computerspiel
1
Decision
1
Entscheidung
1
Markenartikel
1
Public relations
1
Video game
1
Werbeplanung
1
Werbewirkung
1
Werbewirtschaft
1
Werbung
1
decision making
1
integrated marketing communication
1
media planning
1
public relations
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
3
Author
All
Goodlich, Hayley
King, Stephen
Mau, Gunnar
Blakeman, Robyn
3
Kerbache, Laoucine
3
Lee, Janghyuk
3
Danaher, Peter J.
2
Jones, John Philip
2
Marx, Anne
2
Unger, Fritz
2
Aleksandrovs, Leonids
1
Avery, Matt
1
Awada, Nadja
1
Backhaus, Klaus
1
Block, Martin P.
1
Brasel, S. Adam
1
Clark, John S.
1
Dens, Nathalie
1
Diehl, Sandra
1
Durante, Nadia-Vittoria
1
Farrand, Tom
1
Fischer, Peter
1
Gabrys, Enrico
1
Galak, Jeff
1
Garcia-Garcia, Manuel
1
Gebhardt, Christopher
1
Gips, James
1
Goos, Peter
1
Gödecke, Janin
1
Hede, Anne-Marie
1
Irwin, Richard
1
Kellett, Pamm
1
Kirchgeorg, Manfred
1
Kishiya, Kazuhiro
1
Koinig, Isabell
1
Koslow, Scott
1
Lachowetz, Tony
1
Löffler, Jens-Thomas
1
Meffert, Heribert
1
Mehta, Amisha
1
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
1
Cutting edge international research
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Towards greater integration in media planning : decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
2
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
3
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->