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subject:"Marketing management"
~person:"Gutiérrez-Arranz, Ana Maria"
~person:"Hess, James D."
~person:"Schmengler, Hans Joachim"
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Marketing management
Rabatt
5
Rebate
5
Marketingmanagement
3
Theorie
2
Theory
2
Air passenger transport
1
Beziehungsmarketing
1
Consumer behaviour
1
Deutsche Lufthansa <Köln>
1
Deutschland
1
Food retailing
1
Germany
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Lebensmitteleinzelhandel
1
Loyalty program
1
Market research
1
Marktforschung
1
Passagierluftverkehr
1
Preismanagement
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Pricing strategy
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Gutiérrez-Arranz, Ana Maria
Hess, James D.
Schmengler, Hans Joachim
Lillard, Dean R.
3
Sfekas, Andrew
3
Yin, Xiangkang
3
Basso, Leonardo J.
2
Clements, Matthew T.
2
Connor, John Murray
2
Ross, Thomas W.
2
Bauer, Hans H.
1
Connor, John M.
1
Exler, Stefanie
1
García-Gómez, Blanca
1
Gerstner, Eitan
1
Gutiérrez-Cillán, Jesús
1
Hennig, Alexander
1
Kim, Jeong-yoo
1
Koh, Dong-hee
1
Künzel, Sven
1
Müller, Steffen
1
Reichardt, Tina
1
Reimers, Imke
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Spürkmann, Sonja
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Thieme, Matthias
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Ueda, Takaho
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Schriften, Materialien und Arbeitspapiere / Fachhochschule Bochum, Fachbereich Wirtschaft : wirtschaftswissenschaftliche Schriftenreihe
1
The American economic review
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca
;
Gutiérrez-Arranz, Ana Maria
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
Saved in:
2
Marketing-Informationsfunktionen von Bonusprogrammen im Personenluftverkehr
Thieme, Matthias
;
Schmengler, Hans Joachim
-
1996
Persistent link: https://www.econbiz.de/10000945181
Saved in:
3
A theory of channel price promotions
Gerstner, Eitan
- In:
The American economic review
81
(
1991
)
4
,
pp. 872-886
Persistent link: https://www.econbiz.de/10001111142
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