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subject:"Marketing management"
~person:"Hess, James D."
~person:"Müller, Steffen"
~subject:"United States"
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Marketing management
United States
Rabatt
5
Rebate
5
Theorie
3
Theory
3
Beziehungsmarketing
2
Deutschland
2
Germany
2
Marketingmanagement
2
Relationship marketing
2
Advertising effects
1
Consumer behaviour
1
Customer satisfaction
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Preismanagement
1
Pricing strategy
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Hess, James D.
Müller, Steffen
Greenlee, Patrick J.
5
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Dafny, Leemore S.
3
Elhauge, Einer
3
Kundu, Tapas
3
Lillard, Dean R.
3
Reitman, David
3
Sfekas, Andrew
3
Simester, Duncan
3
Yin, Xiangkang
3
Basso, Leonardo J.
2
Carlton, Dennis W.
2
Clements, Matthew T.
2
Conlon, Christopher T.
2
Connor, John Murray
2
Croes, Robertico
2
Dor, Avi
2
Gerstner, Eitan
2
Grossman, Michael
2
Klibanoff, Peter
2
Koroukian, Siran M.
2
Lee, Seung Hyun
2
Mortimer, Julie Holland
2
Ody, Christopher
2
Ross, Thomas W.
2
Schmitt, Matt
2
Sibley, David S.
2
Silva-Risso, Jorge M.
2
Waldman, Michael
2
Wickelgren, Abraham L.
2
Ahlborn, Christian
1
Aldy, Joseph E.
1
Ambler, Kate
1
Anderson, Eric T.
1
Antil, John H.
1
Antos, Joseph
1
Ault, Richard W.
1
Aycinena, Diego
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Economics letters
1
Schriften zum innovativen Marketing
1
The American economic review
1
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ECONIS (ZBW)
3
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1
Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Müller, Steffen
-
2006
Persistent link: https://www.econbiz.de/10003358623
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2
Who benefits from large rebates: manufacturer, retailer or consumer?
Gerstner, Eitan
- In:
Economics letters
36
(
1991
)
1
,
pp. 5-8
Persistent link: https://www.econbiz.de/10001104882
Saved in:
3
A theory of channel price promotions
Gerstner, Eitan
- In:
The American economic review
81
(
1991
)
4
,
pp. 872-886
Persistent link: https://www.econbiz.de/10001111142
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