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subject:"Marketing management"
~person:"Palmatier, Robert W."
~subject:"Electronic Commerce"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Electronic Commerce
Beziehungsmarketing
30
Relationship marketing
30
relationship marketing
8
Lieferantenmanagement
7
Marketingmanagement
7
Supplier relationship management
7
Consumer behaviour
6
Konsumentenverhalten
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International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Salespeople
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Verkaufspersonal
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Marketing theory
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Marketingtheorie
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Meta-Analyse
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Meta-analysis
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Austauschtheorie
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Business network
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Competitive advantage
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E-commerce
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Firm performance
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Measurement
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Online retailing
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Aufsatz in Zeitschrift
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Palmatier, Robert W.
Terho, Harri
9
Verhoef, Peter C.
9
Kumar, V.
8
Wirtz, Bernd W.
8
Neslin, Scott A.
7
Vrontis, Demetris
7
Schumann, Jan Hendrik
6
Bang, Nguyen
5
Casidy, Riza
5
Gil Saura, Irene
5
Harrigan, Paul
5
O'Cass, Aron
5
Quach, Sara
5
Salo, Jari
5
Smith, Alan D.
5
Straker, Karla
5
Wrigley, Cara
5
Chawla, Deepak
4
Eggert, Andreas
4
Eisingerich, Andreas B
4
Grönroos, Christian
4
Hjort, Klas
4
Jebarajakirthy, Charles
4
Kim, Kyung Hoon
4
Klaus, Philipp
4
Ko, Eunju
4
Ko, Wai Wai
4
Konuş, Umut
4
Krafft, Manfred
4
Laukkanen, Tommi
4
Liu, Gordon
4
Mero, Joel
4
Moriuchi, Emi
4
Ngo, Liem Viet
4
Petersen, J. Andrew
4
Ricard, Line
4
Thaichon, Paramaporn
4
Thaichon, Park
4
Tournois, Laurent
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Journal of international marketing
3
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
3
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
4
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
5
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
6
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
7
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
8
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
9
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
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