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subject:"Marketing management"
~subject:"Accounting"
~subject:"Theory"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"KAM (Key-account management)"
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Marketing management
Accounting
Theory
Key account management
145
Key-Account-Management
145
Relationship marketing
53
Beziehungsmarketing
52
Lieferantenmanagement
41
Supplier relationship management
41
B-to-B-Marketing
16
Business-to-business marketing
16
Multinationales Unternehmen
14
Transnational corporation
14
Selling
13
Verkauf
13
Strategic management
12
Strategisches Management
12
Salespeople
11
USA
11
United States
11
Verkaufspersonal
11
Customer value
9
Kundenwert
9
International marketing
8
Internationales Marketing
8
Rechnungswesen
8
Marketingmanagement
7
Bibliometrics
6
Bibliometrie
6
Key accounts
6
Performance management
6
Performance-Management
6
Theorie
6
key account management
6
Arbeitsgruppe
5
Consumer behaviour
5
Deutschland
5
Germany
5
Globalisierung
5
Globalization
5
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Undetermined
6
Free
1
Type of publication
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Article
21
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Hochschulschrift
24
Thesis
22
Article in journal
21
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
8
Working Paper
8
Aufsatz im Buch
7
Bibliografie enthalten
7
Bibliography included
7
Book section
7
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Aufsatzsammlung
1
Conference proceedings
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English
21
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Gounaris, Spiros
2
Sharma, Arun
2
Shi, Linda Hui
2
Boles, James Sanders
1
Cavusgil, S. Tamer
1
Curasi, Carolyn Folkman
1
Deszczyński, Bartosz
1
Evanschitzky, Heiner
1
Fader, Peter
1
Fay, Scott
1
Friend, Scott B.
1
Gao, Tao
1
Gilchrist, Alan J. P.
1
Hadjielias, Elias
1
Hardie, Bruce G. S.
1
Hellman, Karl
1
Ivens, Björn Sven
1
Johnson, Jeff S.
1
Jones, Eli
1
Kawsar Ahmad
1
Kumar, Prashant
1
Lai, Christine Jaushyuam
1
Lenney, Peter
1
Nickell, David
1
Nor Azila Mohd Noor
1
Nätti, Satu
1
Pardo, Catherine
1
Pilon, Francois
1
Pressey, Andrew D.
1
Rahkolin, Suvi
1
Reynolds, Rick
1
Richards, Keith A.
1
Rogers, Beth
1
Rollins, Minna
1
Ryals, Lynette
1
Salo, Jari
1
Saraniemi, Saila
1
Tzempelikos, Nektarios
1
White, J. Chris
1
Wilson, Kevin
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of business & industrial marketing
4
Journal of strategic marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of personal selling & sales management : JPSSM
2
Argumenta oeconomica
1
Asian Academy of Management journal : AAMJ
1
Corporate communications : an international journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
21
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1
The determinants of global account management (GAM) : a relationship decision-making model
Deszczyński, Bartosz
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10012284896
Saved in:
2
A bibliometric analysis of extended key account management literature
Kumar, Prashant
;
Sharma, Arun
;
Salo, Jari
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 276-292
Persistent link: https://www.econbiz.de/10012128081
Saved in:
3
Key account buying team members' emotional responses awarding multi-million dollar sales contracts
Curasi, Carolyn Folkman
;
Boles, James Sanders
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 193-205
Persistent link: https://www.econbiz.de/10011963489
Saved in:
4
The role of formal information sharing in key account team effectiveness : does informal control matter and when
Lai, Christine Jaushyuam
;
Yang, Ying
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011794687
Saved in:
5
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
6
Returns on key accounts : do the results justify the expenditures?
Sharma, Arun
;
Evanschitzky, Heiner
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
Saved in:
7
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
8
Special section on relational key account management
Gounaris, Spiros
(
contributor
)
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1110-1224
Persistent link: https://www.econbiz.de/10010439553
Saved in:
9
Sales and marketing resistance to key account management implementation : an ethnographic investigation
Pressey, Andrew D.
;
Gilchrist, Alan J. P.
;
Lenney, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1157-1171
Persistent link: https://www.econbiz.de/10010439586
Saved in:
10
Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor
;
Kawsar Ahmad
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
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