//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~subject:"Advertising planning"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediaplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Advertising planning
United States
Advertising media
81
Werbeträger
81
Werbeplanung
25
Advertising effects
19
Werbewirkung
19
Advertising
12
Deutschland
12
Germany
12
Werbung
12
Communication media
8
Kommunikationsmedien
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
USA
7
Internet marketing
6
Online-Marketing
6
Target group
6
Zielgruppe
6
Marketingmanagement
5
Media mix
5
Media usage
5
Mediamix-Strategie
5
Mediennutzung
5
Advertising industry
4
Marketing
4
Media industries
4
Mediensektor
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Business model
3
Corporate budgeting
3
Emotion
3
Geschäftsmodell
3
Synergie
3
Synergy
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
33
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
54
Aufsatz in Zeitschrift
54
Book section
33
Graue Literatur
12
Non-commercial literature
12
Hochschulschrift
8
Arbeitspapier
7
Case study
7
Fallstudie
7
Working Paper
7
Ratgeber
6
Guidebook
5
Lehrbuch
5
Textbook
5
Thesis
5
Collection of articles of several authors
3
Glossar enthalten
3
Glossary included
3
Sammelwerk
3
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Flugblatt
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
Statistik
1
Umfrage
1
Wörterbuch
1
more ...
less ...
Language
All
German
17
English
16
Author
All
Bruhn, Manfred
2
Pepels, Werner
2
Adkins, Mark
1
Aggarwal, Sugandha
1
Beckmann, Klaus J.
1
Berg, Scott
1
Canbazoglu, Ruziye
1
Dabic, Marina
1
Dahlén, Micael
1
Danaher, Peter J.
1
Diehl, Sandra
1
Dierks, Sven
1
Eisend, Martin
1
Elste, Ina
1
Gebhardt, Christopher
1
Grimm, Sebastian
1
Gupta, Anshu
1
Gödecke, Janin
1
Hasslinger, Roswitha
1
Jha, P. C.
1
King, Stephen
1
Kliment, Tibor
1
Kloevekorn-Norgall, Kristian
1
Knoll, Silke
1
Koch, Jörg
1
Koinig, Isabell
1
Kratel, Harald
1
LaTour, Michael S.
1
Lambiase, Jacqueline
1
Langweg, Armin
1
Lea-Greenwood, Gaynor
1
Lürssen, Jürgen
1
Malthouse, Edward C.
1
Manik, Prerna
1
Mau, Gunnar
1
Newcomb, James
1
Reckwitz, Lars P.
1
Reichert, Tom
1
Rosengren, Sara
1
Scheiber, Rebecca
1
more ...
less ...
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Kellogg on advertising & media : the Kellogg School of Management
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Breaking new ground in theory and practice
1
Case study and review
1
Cutting edge international research
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Integrated marketing communication
1
Kulturmarketing
1
Management and innovation in the media industry
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Routledge companion to advertising and promotional culture
1
The Sage handbook of advertising
1
Theorie und Praxis der Werbung in den Massenmedien
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Ansatzpunkte der Werbepolitik zur Förderung emotionaler Kundenbindung im Facheinzelhandel : dargestellt am Beispiel TROTHE OPTIK
Elste, Ina
;
Kloevekorn-Norgall, Kristian
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 373-403)
.
2013
Persistent link: https://www.econbiz.de/10009774628
Saved in:
3
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
4
Gender and media literacy : women and men try on responses to objectification in fashion advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
Saved in:
5
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
6
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
7
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
8
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
9
Game outcome and in-game advertising effects
Mau, Gunnar
;
Silberer, Günter
;
Gödecke, Janin
- In:
Cutting edge international research
,
(pp. 159-170)
.
2010
Persistent link: https://www.econbiz.de/10003985173
Saved in:
10
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->