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subject:"Marketing management"
~type_genre:"Accompanied by computer file"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Marketing management
Beziehungsmarketing
3,456
Relationship marketing
3,456
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583
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Theorie
470
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470
Consumer behaviour
449
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236
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236
Marketingmanagement
234
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218
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217
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211
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154
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152
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121
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114
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114
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103
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95
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94
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Kellogg on marketing : the marketing faculty of the kellog school of management
6
Customer relationship management in electronic markets
5
Developing digital marketing : relationship perspectives
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
Handbook of relationship marketing
3
Handbook of research on customer engagement
3
Handbook of research on customer equity in marketing
3
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
Marketing in kleinen und mittleren Unternehmen
3
AI-driven marketing research and data analytics
2
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2
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Driving traffic and customer activity through affiliate marketing
2
Entrepreneurship in international marketing
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Kellogg on marketing
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
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Strategic corporate communication in the digital age
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Strategic market creation : a new perspective on marketing and innovation management
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The Cornell School of hotel administration handbook of applied hospitality strategy
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
2
Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
2
Wettbewerb im liberalisierten Strommarkt : Regeln und Techniken ; [mit Beiträgen zahlreicher Fachwissenschaftler]
2
21st century business practices : the evolving trends in India
1
AI innovation in services marketing
1
Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Bridging the gap between advertising academia and practice
1
Bringing technology to market: trends, cases, solutions
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ECONIS (ZBW)
234
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Artificial intelligence and service marketing innovation
R., Monica
;
Soju, Aswin Varghese
;
B., Sathish Kumar
- In:
AI innovation in services marketing
,
(pp. 150-172)
.
2024
Persistent link: https://www.econbiz.de/10014557934
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Artificial intelligence (AI) algorithms in Nigeria's integrated marketing communications
Adeyinka, Kehinde Iyioluwa
;
Chiwaridzo, Option Takunda
; …
- In:
AI-driven marketing research and data analytics
,
(pp. 67-81)
.
2024
Persistent link: https://www.econbiz.de/10014558855
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3
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
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4
Digital marketing and customer experience strategy : leveraging digital channels for marketing and customer engagement
Cevher, Muhammed Fatih
- In:
Trends, challenges, and practices in contemporary …
,
(pp. 149-167)
.
2024
Persistent link: https://www.econbiz.de/10014487585
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5
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
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6
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
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7
Role of beaconing marketing in improving customer buying experience
Taneja, Sanjay
;
Sharma, Vivek
- In:
Enhancing customer engagement through location-based …
,
(pp. 176-184)
.
2023
Persistent link: https://www.econbiz.de/10014281914
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8
Customer centricity as a business strategy
O'Toole, Tom
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 71-86)
.
2023
Persistent link: https://www.econbiz.de/10014283154
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9
Emptor cognita : competitive advantage through buyer learning
Carpenter, Gregory S.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 87-98)
.
2023
Persistent link: https://www.econbiz.de/10014283159
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10
Target market analysis : how to identify the right customers
Hennessy, Julie
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 117-129)
.
2023
Persistent link: https://www.econbiz.de/10014283162
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