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subject:"Marketingmanagement"
~accessRights:"restricted"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
International marketing
29
Internationales Marketing
29
International market entry
12
Internationaler Markteintritt
12
Marketing management
11
Multinationales Unternehmen
9
Transnational corporation
9
Firm performance
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Emerging economies
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Consumer behaviour
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Innovationsmanagement
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Internet marketing
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Konsumentenverhalten
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Marketing strategy
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Online-Marketing
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Unternehmensgründung
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Vertriebsweg
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Ambidextrous innovation
2
Ambidextrous organization
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Beziehungsmarketing
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Bianchi, Constanza
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cavusgil, Erin
1
Chen, Haipeng
1
Dimitratos, Pavlos
1
Elbanna, Said
1
Filipescu, Diana A.
1
Giannetti, Verdiana
1
Hely, Marilyn
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Houston, Mark B.
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Javalgi, Rajshekhar G.
1
Jiménez-Asenjo, Noelia
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Khan, Huda
1
Khan, Zaheer
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Martin, Silvia L.
1
Mathews, Shane
1
Moon, Sangkil
1
Nakos, George
1
Nordman, Emilia Rovira
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Perks, Keith J.
1
Rubera, Gaia
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Song, Reo
1
Tolstoy, Daniel
1
Vu, Uyen
1
Wickramasekera, Rumintha
1
Xu, Hui
1
Yang, Man
1
Zhu, Fengxia
1
Zou, Shaoming
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International business review : the official journal of the European International Business Academy
Journal of the Academy of Marketing Science
Journal of business research : JBR
16
International marketing review
13
Journal of international marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international trade & commerce
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
International journal of wine business research : IJWBR
3
Journal of global marketing
3
The journal of brand management : an international journal
3
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of international management : EJIM
2
International entrepreneurship and management journal
2
International journal of economic perspectives : IJEP
2
Journal of business-to-business marketing
2
Lehrbuch
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in international marketing
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics
1
Asia Pacific business review
1
Baltic journal of management
1
China economic review : an international journal
1
Corporate communications : an international journal
1
Die Betriebswirtschaft : DBW
1
EBSCOhost eBook Collection
1
European business review
1
European journal of marketing
1
Global economy journal : GEJ
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Advanced Management Studies
1
International journal of business environment : IJBE
1
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
3
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
4
Export market orientation : an integrative review and directions for future research
İpek, İlayda
;
Bıçakcıoğlu-Peynirci, Nilay
- In:
International business review : the official journal of …
29
(
2020
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012303642
Saved in:
5
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
6
Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia
;
Filipescu, Diana A.
- In:
International business review : the official journal of …
28
(
2019
)
4
,
pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
Saved in:
7
When marketing strategy meets culture : the role of culture in product evaluations
Song, Reo
;
Moon, Sangkil
;
Chen, Haipeng
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10011879692
Saved in:
8
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
9
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
Saved in:
10
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
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